Email Marketing Glossary – letters K-R
[ A – C ] | [ D – I ] | [ K – R ] | [ S – Z ] This is a continuity of Email Marketing Glossary. Letters K to R explained below: K KPI (Key Performance Indicator) –…
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Email Marketing Glossary – letters D-I
[ A – C ] | [ D – I ] | [ K – R ] | [ S – Z ] This is a continuity of Email Marketing Glossary. Letters D to I explained below: D De-duplication – also…
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Email Marketing Glossary – letters A-C
Email Marketing is the most cost efficient way for communication with your customers, when done correctly. I sat in many meetings where people were asking me what certain terms mean. I don’t want to sound bigheaded, and I have to state that…
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Predictive intelligence
Every interaction between a brand, and a customer is a great insight. Collecting data from different sources i.e. online click, previous purchase, interaction with call centre or a store visit, helps to build great customer profile. When you marry this profile with…
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Email KPIs – what counts the most?
Some marketers think that Email is the cheapest media channel available to them. Well, I have to disagree – it isn’t the cheapest, but can be cost efficient when executed correctly. To measure its success you have to look into…
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The Good, The Bad, and The Ugly – Welcome Email
This article is about Welcome Emails or Welcome Programmes. I will describe, what in my opinion good, bad and ugly Welcome communication is. There will be few images to download, so brace yourself if you’re reading this on your mobile…
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How to engage with your customer?
As it’s been for myself, it has probably been a daunting task for you and rest of fellow email marketers, causing headache and number of sleepless nights. No-one said it will be easy, no-one said it will be achievable, but…
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